Cold calling gets a bad reputation, but it’s still one of the most effective prospecting channels when done right. After making thousands of calls across two industries, I’ve distilled my approach into five scripts that consistently convert. Why Most Cold Calls Fail The average cold call …

By my second year at Marakia Tourism, referrals accounted for 30% of my entire pipeline. That didn’t happen by accident — it was a deliberate system. Here’s how I built it. The Problem with “Asking for Referrals” Most sales training says: “After you close a deal, ask …

In late 2023, I closed Marakia Tourism’s largest-ever corporate group booking: a 180-person pharmaceutical company retreat valued at EGP 650,000. Here’s exactly how it happened and what I’d do differently. The Opportunity A multinational pharma company’s Egypt office was …